https://www.jellstrategy.com/clients daily 0.75 2023-06-13 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648238943894-5VDFY9GXL8W3IGPLP6WK/JCFS-logo.png Clients https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648239024129-DVW2CUZXKVV409XT8RUB/University-of-Chicago-logo.png Clients https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1645223977348-1EHUYY6WGYO2A17VN5E4/Chicago-Collections-logo.gif Clients https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/6f499c72-4508-4849-8c96-1f577b250191/Northwestern-logo.png Clients https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648239082603-05Z23ML4VXVOBPO204FU/Chest-logo.png Clients https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648239100790-JRLQKTG387EKI2WSNNRF/Eastern-Shipping-logo.png Clients 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Clients https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/e5aac1eb-1129-468a-9eb6-388c0d6b17ec/TalentRISE-logo.png Clients https://www.jellstrategy.com/home daily 1.0 2025-02-18 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648239024129-DVW2CUZXKVV409XT8RUB/University-of-Chicago-logo.png Brand Insights, Strategy, Action :: https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648238943894-5VDFY9GXL8W3IGPLP6WK/JCFS-logo.png Brand Insights, Strategy, Action :: https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648238974711-IOALOOGW1IBNYO8Y41TJ/BSG-Growth-logo.png Brand Insights, Strategy, Action :: https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1645223977348-1EHUYY6WGYO2A17VN5E4/Chicago-Collections-logo.gif Brand Insights, Strategy, Action :: https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648239100790-JRLQKTG387EKI2WSNNRF/Eastern-Shipping-logo.png Brand Insights, Strategy, Action :: https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/3268957d-9146-410e-a7c8-0f980ffe128b/After-School-Matters-logo-STRONG.png Brand Insights, Strategy, Action :: https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/a2f3bc09-3616-45bf-965d-f5a788751c49/OMS-Foundation-logo.png Brand Insights, Strategy, Action :: https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648239034916-1NIWIRFFP1AJ73NZSJQF/Grant-Park-Music_Festival-logo.png Brand Insights, Strategy, Action :: https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648239082603-05Z23ML4VXVOBPO204FU/Chest-logo.png Brand Insights, Strategy, Action :: https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1648239065815-XX2QF23IAJ0BKLDJ1HVZ/Studs-Terkel-Radio-Archive-logo.png Brand Insights, Strategy, Action :: 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deep dive into Graham School The University of Chicago’s Graham School caters to lifelong learners with an appetite for inquiry and discussion. We employed a mix of quantitative and qualitative research to develop an effective strategy for reaching curious adults seeking new intellectual challenges. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/8d3aa992-3c75-4bc1-a363-d6c9c19e6f88/Eastern-case-study-thumb-2-24.jpg Case Studies Discovering Eastern Shipping Worldwide To differentiate from larger global competitors, we worked closely with Eastern leadership to transform every aspect of the company’s branding. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/62fac7c4-7893-4a9b-8f26-0f8b9207cd77/ECF-case-study-thumb.jpg Case Studies The evolution of Evanston Community Foundation Founded in 1986, ECF has helped Evanston thrive in myriad ways. We have supported their mission by clarifying their messaging and amplifying their story. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/d1b9118b-cbb0-4f8a-a84a-52be89275262/BPI_thumb.jpg Case Studies Campaigning for BPI’s next 50 years On the occasion of BPI’s 50th anniversary, we developed a major fundraising campaign, dubbed “Strive for Equity,” with a focus on realizing future goals—and just enough historical context to celebrate the organization’s past successes. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/b637348d-6916-4b0d-aa6c-d6e03a7ff581/JCFS-case-study-thumb-1.jpg Case Studies Brand architecture & identity for JCFS Chicago Jewish Child & Family Services had been active for nearly 160 years and had grown to encompass a bewildering array of programs. We were charged with making sense of their brand family. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/a85a2041-af53-4ecc-ab7e-f2448b787e37/ClarusHall_news_thumb2.jpg Case Studies Building the Clarus Hall brand Before Clarus Hall had a name or any other trappings of a brand, we met with its founders, the management team of a brokerage agency named Producer Resources. They asked us to help them create a breakout brand that would make a splash in the industry. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/06a6be49-5357-49d2-b050-5ef0306f04d6/CHEST-case-study-thumb.jpg Case Studies CHEST: new offerings in health care The American College of Chest Physicians (which had recently rebranded as “CHEST”) retained Jell to assist with go-to-market strategies for new business-to-business ventures. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/dc1dfb70-361c-483c-b761-f1ac7156786a/Chicago-Collections-thumb.jpg Case Studies Out of the stacks: Chicago Collections Founded by librarians and archivists at twelve of Chicago’s most notable museums and universities, Chicago Collections Consortium had been flying under almost everyone’s radar during its formative stage. Our job was to launch the brand and position the consortium on Chicago’s cultural landscape. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/f3bc4069-7621-4858-8163-bd7153a8c798/OMS-case-study-thumb.jpg Case Studies Strategy & action for OMS Foundation The Oral and Maxillofacial Surgery Foundation had ambitious goals. We developed a strategy and an action plan to transform the brand. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/52a10a56-4f8d-4cf8-bbdf-dd722b65eae4/Ocient-case-study-thumb-web.jpg Case Studies The birth of Ocient What do you call an unnamed startup that’s enshrouded in mystery and founded by one of Chicago’s top tech entrepreneurs? An enticing opportunity for brand discovery. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/5789062c-1ab6-4e5d-af15-d06a6931fcc9/UChicago-case-study-thumb.jpg Case Studies Communications strategy for The University of Chicago Harris School of Public Policy The University of Chicago asked us to explore the brand position of the Harris School of Public Policy, then develop a new communications strategy to compete more effectively with a global perspective. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/e18f1bbb-adf2-409a-ad5d-433d4e961493/ASM-case-study-thumb.jpg Case Studies Strategic storytelling: After School Matters Every year, After School Matters offers more than 15,000 Chicago teens safe haven and opportunity for growth through life-changing after-school and summer programs. We’re proud of our role in shaping and communicating their brand story. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/c2e905dc-5eb2-484c-9401-4e322b418360/WFMT-STRA-thumb.jpg Case Studies Reviving a radio icon: WFMT’s Studs Terkel Radio Archive Over the course of a five-year collaboration with WFMT Radio Network, we worked to renew awareness of Studs Terkel and celebrate his legacy as an interviewer. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/58caea73-a134-4e9e-bd80-431f33a90864/satori_thumbs2.jpg Case Studies Illuminating Satori Energy’s brand potential Founded in 2003 by David C. Wiers, Satori Energy had grown with a series of acquisitions into an industry leader, with over 50,000 accounts and more than $140 million in energy savings for its clients. We were asked to develop a brand strategy, collateral system, and digital services. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/51775dd7-c764-4d26-a825-8d3dba13031c/BSG-case-study-thumb.jpg Case Studies Launching BSG Growth After a successful run with his management consulting firm, founder Steve Sheridan asked us to help him launch his next venture—this time, targeting the needs of private capital. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/8fc11b31-b587-4407-b19d-a64437ead0d6/Harris-Theater-case-study-thumb.jpg Case Studies Harris Theater for Music and Dance Harris Theater in Millennium Park is one of Chicago’s most treasured cultural assets. We were honored to support their mission for over a decade. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1f6a9825-95e4-4cb3-bf78-6eca1490c0c2/GPMF_thumb_2013_Pavilion-cr_Patrick_Pyszka.jpg Case Studies Celebrating Grant Park Music Festival There are few living institutions linking Chicago’s storied past with its future. Grant Park Music Festival—the oldest and only surviving free classical music series in the country—is a prime example. We have been celebrating the Festival for years. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/eec09c13-5f29-49d4-82cd-fa23ab282995/LSCRF-case-study-thumb.jpg Case Studies Rebranding Lynn Sage Cancer Research Foundation On the occasion of their 30th anniversary, we met with Lynn Sage Cancer Research Foundation to discuss a new look and feel for their venerable but rapidly evolving organization. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/3527281b-753f-438c-8ee4-7d83514377bb/EC2C-case-study-thumb.jpg Case Studies Launch for Evanston Cradle to Career Evanston Cradle to Career is committed to the idea that every child deserves a path to a fulfilling, productive life. Soon after its birth, we guided EC2C’s brand launch. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/87aef492-bee4-45fd-8d82-f7cc0474d1f8/CW-case-study-thumb_DSC9485_rgb.jpg Case Studies Finding Chicago Wilderness Chicago Wilderness is a regional alliance of over 250 member organizations working to preserve, improve, and expand nature and quality of life. Over the course of several years, we transformed the alliance’s public-facing magazine as well as the parent brand. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/a128c9b6-0f35-4d99-9a44-db1ff1b1c007/Miniat-case-study-thumb-0003_4.jpg Case Studies Activating the Miniat brand Miniat Holdings, a family-owned, fifth-generation purveyor of food products, sought a strategic partner to help drive the brand forward during a period of rapid growth. Internal brand activation was the key. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/0b8d7283-07c4-437f-a3cd-1333ff096a26/Adler-case-study-thumb.jpg Case Studies Propelling Adler Planetarium The arrival of Dr. Michelle B. Larson as Adler Planetarium’s first female president and CEO was an exciting step forward in the evolution of the Adler brand. We were proud to help tell that story to Adler stakeholders and donors. MORE https://www.jellstrategy.com/case-studies/eastern-shipping-worldwide-rebranding daily 0.75 2022-11-04 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/f4af9030-84bd-47ab-8af0-abe637745219/Eastern-brochure.jpg Eastern Shipping Worldwide :: Case Studies - Make it stand out Messaging, web design https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/830bd36f-7a64-4370-b3ff-e8aa0e19ac68/Eastern_fullscreen_web_home2.jpg Eastern Shipping Worldwide :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/bd201eb2-30fb-4357-ba4a-88ef3c155f0b/Eastern_fullscreen_ipad_icons.jpg Eastern Shipping Worldwide :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/37f78920-30c9-4a55-938b-0a16d3e1c99b/Eastern_Racing_Home.jpg Eastern Shipping Worldwide :: Case Studies - Make it stand out Eastern Racing branding, video, web design https://www.jellstrategy.com/people/joe-grossmann daily 0.75 2025-02-18 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/0951b2de-a2ab-4d2d-b860-dc6e9065c386/Joe-Grossmann_B1_0550.jpg Joe Grossmann, Founder :: People - BRAND STRATEGIST & FOUNDER Joe Grossmann https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/3021e6ee-ba1e-4fa9-803e-06d2a3f40a0b/LinkedIn-icon-72px.png Joe Grossmann, Founder :: People - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jellstrategy.com/case-studies/evanston-community-foundation-messaging-marketing daily 0.75 2022-11-04 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/9212933b-1a90-4d69-a826-1cea18f84e7f/ECF_fullscreen_AR_2016_0006_ECF_2016AR_Cover_IMG_5551_Mockup.jpg Evanston Community Foundation :: Case Studies - Make it stand out Annual report https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/4b7dae71-36c7-46e3-8387-fb0f7cc14e71/ECF_fullscreen_AR_2016_0005_ECF_AR2016_spread1.jpg Evanston Community Foundation :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/f0302afb-2e0b-41ab-88af-966abce1ae02/ECF_fullscreen_AR_2016_0004_ECF_AR2016_spread2.jpg Evanston Community Foundation :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/d3d09e6b-abfc-4909-a928-2abfef7657ba/ECF_2017_AA_IMG_7609.jpg Evanston Community Foundation :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/1de404b3-eddd-4857-9b42-a966ec3dbd04/ECF_2017_AA_IMG_7622.jpg Evanston Community Foundation :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/7f1224a2-2994-4332-9506-324a1e23cdc6/ECF_AR2017_IMG_7645.jpg Evanston Community Foundation :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/f1aa473e-7a35-4fc0-9ec9-93f6a42c006e/ECF_AR2017_IMG_7661.jpg Evanston Community Foundation :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jellstrategy.com/insights/qualitative-research-analysis daily 0.75 2023-06-12 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/9a9a3e07-b719-4086-8d98-dacfdd5d6d98/Graham-School-thumbnail.jpg https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/b637348d-6916-4b0d-aa6c-d6e03a7ff581/JCFS-case-study-thumb-1.jpg https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/f3bc4069-7621-4858-8163-bd7153a8c798/OMS-case-study-thumb.jpg https://www.jellstrategy.com/insights/competitive-research-analysis daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/06a6be49-5357-49d2-b050-5ef0306f04d6/CHEST-case-study-thumb.jpg https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/a85a2041-af53-4ecc-ab7e-f2448b787e37/ClarusHall_news_thumb2.jpg https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/5789062c-1ab6-4e5d-af15-d06a6931fcc9/UChicago-case-study-thumb.jpg https://www.jellstrategy.com/notes daily 0.75 2023-11-27 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/67fe0127-74c2-4fa6-93da-0b495124cb67/Notes-through-line-thumbnail-1.jpg Notes Does your brand have a through line? Every organization—whether it’s a for-profit corporation or a nonprofit—has a top line and a bottom line. But does your organization also have a robust “through line”? MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/bd36a2d3-f28d-4adc-afe9-005c54c60d44/Notes-Brand-strategy-business-strategy-thumbnail.jpg Notes What is brand strategy? What is business strategy? Should you focus on business strategy or brand strategy? Smart leaders know that's a false choice. But which comes first? How is each defined? MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/a26bd845-a271-436c-900a-8828fa462fa1/Notes-Brand-is-not-thumbnail.jpg Notes Brand is not… Dozens of articles and books have tried to explain the concept of brand, yet people are still confused. To learn what brand really is, let’s explore what it is not. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/aa40a960-8219-4a36-81d4-96fcf0289e26/How-to-look-for-brand-insights-thumb-926x740.jpg Notes Strategic leaders need brand insights Leaders value their own experience & instincts, but should seek key insights from stakeholder research—asking questions & listening actively. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/466a61da-e8a9-4953-8246-192a176b108c/Is-qualitative-research-only-for-big-brands-thumb-926x740.jpg Notes Is qualitative research only for big brands? Leaders of small to medium brands need to listen to stakeholder voices every bit as much as big companies and consumer brands. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/ba82f212-44a0-4520-a8a7-59247e109e2b/Notes-DIY-market-research-thumbnail-2.jpg Notes DIY market research: your mileage may vary Running your own online surveys or in-house workshops? It’s unlikely you’ll discover the game-changing brand insights you’re seeking. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/7e9af0e0-2944-42d3-b677-4da806a15ede/Thinking-About-Rebranding-thumbnail.png Notes Thinking about rebranding? Think again. What you really want may be a new way of seeing things, rather than a new way of being seen. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/58062e85-6ca4-454f-b15e-5de88e2d11a8/Notes-Brands-Myths-Legends-Jobs-Ford-Apple-Thumbnail-Steve-Jobs-iPhone.png Notes Brand myths & legends: Jobs, Ford & Apple If you were asked to name a truly legendary brand, Apple may well come to mind. How much of that legend is clever brand-building? How much is myth? And does the difference matter? MORE https://www.jellstrategy.com/notes/is-qualitative-research-only-for-big-brands daily 0.75 2023-10-10 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/3ba1bc5b-ad91-4e73-8350-3b68ea3827ce/Is-qualitative-research-only-for-big+brands-01.png Is Qualitative Research Only for Big Brands? :: Notes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/76a0e714-ed0a-407a-afd0-332bff5866b1/Notes-Is-Qualitative-Research-Only-for-Big-Brands-A-Good-Fit.png Is Qualitative Research Only for Big Brands? :: Notes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/167ff523-f72a-4038-b197-582aceff72ca/Notes-Is-Qualitative-Research-Only-for-Big-Brands-The-Nature-of-Small-to-Medium-Brands-a.png Is Qualitative Research Only for Big Brands? :: Notes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/e7350f04-3539-4ab2-abce-b992b6e27505/Notes-Is-Qualitative-Research-Only-for-Big-Brands-time-cost.jpg Is Qualitative Research Only for Big Brands? :: Notes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/ba82f212-44a0-4520-a8a7-59247e109e2b/Notes-DIY-market-research-thumbnail-2.jpg https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/aa40a960-8219-4a36-81d4-96fcf0289e26/How-to-look-for-brand-insights-thumb-926x740.jpg https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/bd36a2d3-f28d-4adc-afe9-005c54c60d44/Notes-Brand-strategy-business-strategy-thumbnail.jpg https://www.jellstrategy.com/insights/comprehensive-analysis daily 0.75 2023-06-12 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/5789062c-1ab6-4e5d-af15-d06a6931fcc9/UChicago-case-study-thumb.jpg https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/9a9a3e07-b719-4086-8d98-dacfdd5d6d98/Graham-School-thumbnail.jpg https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/b637348d-6916-4b0d-aa6c-d6e03a7ff581/JCFS-case-study-thumb-1.jpg https://www.jellstrategy.com/brand-research-insights daily 0.75 2023-06-06 https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/a83bdc61-6ac3-420d-b064-1af186312423/Heart-Style1-4-thumbnail.jpg Insights Services Brand audit Do you suspect that your brand’s health is on the wane? Are your efforts to engage falling flat? Let’s take stock and do a complete diagnostic. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/417b61c9-8f6d-4b58-99f2-89ba2aaad61c/Soundwave-Style1-4-thumbnail.jpg Insights Services Qualitative research What do your customers, clients, or donors think of you? How about your employees or fellow team members? Are all these groups of the same opinion? Let’s listen to your stakeholders and find out. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/d2604c6f-d21f-4c28-9425-bc83ea78acff/Pie-Style1-6-thumbnail.jpg Insights Services Competitive research Regardless of whether you’re a B2B market leader, a collaborative not-for-profit, or a startup in an emerging category, it pays to look closely at other players in your space. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/93449f8c-fa03-4ed6-8803-917c596fca64/Elephant-Style1-2-thumbnail.jpg Insights Services Comprehensive analysis As we complete our discovery process, we sift through all the information available to us, synthesizing the big-picture insights that will form the foundation of our brand strategies. 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MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/15e024b4-5b1c-4b1d-ae47-11f1b841a7f0/Unicorn-Style1-6-thumbnail.jpg Strategy Services Positioning Can you verbalize, without hesitation and in a very few words, what makes you one of a kind? And if so, can you also specify exactly who needs or wants what you have to offer? MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/eaf98b1d-5454-4746-b4f2-c44d200a6443/Bee-Style1-2-thumbnail.jpg Strategy Services Messaging Send the right signals to the right people with messages that are clear, consistent, and compelling. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/a1682cff-672e-48f9-8fee-241f19ca1897/Hummingbird-Style1-6-thumbnail.jpg Strategy Services Campaign strategy Nonprofits contemplating a major fundraising campaign should consider treating the campaign itself as a brand. We offer strategic guidance to clients during early-stage planning. MORE https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/b2fc7b01-8c91-4244-80d2-1a28c9600cd8/Butterfly-Style1-4-thumbnail.jpg Strategy Services Action planning Once we’ve completed our strategy recommendations, we can develop a road map for realizing your brand goals. 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Make it stand out Annual report https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/09ee5cb6-40b2-4e5d-971c-c68eae6ac317/JCFS_fullscreen_0006_JCFS_BrandedService_Bcards_IMG_8204.jpg JCFS Chicago Brand Architecture & Identity :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/c56ce6a8-bd79-4490-bbbc-ea496829e5e0/JCFS_fullscreen_0005_JCFS_Guide_Covers_IMG_8646.jpg JCFS Chicago Brand Architecture & Identity :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/ab1cfb68-9109-43ed-a195-fd1868738f09/JCFS_fullscreen_0004_JCFS_VisualStandardGuide_Logo_IMG_8683.jpg JCFS Chicago Brand Architecture & Identity :: Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61f474e5a613e41cb723755d/b6201283-e537-44c8-a302-e6be72c4183f/JCFS_fullscreen_0003_JCFS_VisualStandardGuide_BrandedServices_IMG_8688.jpg JCFS Chicago Brand Architecture & Identity :: Case Studies - 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